The creative economy ̶or the Orange Economy as it is referred to in Colombia ̶ is an important development driver, not just through its direct economic impacts such as job creation, income generation and exports, but also through its ability to spur innovation and spill-overs across the economy. Culture-led local development strategies can transform places, making them more attractive for visitors and businesses while also addressing pressing challenges, often from new angles, from supporting the digital and green transitions, to fostering social cohesion, to promoting health and well-being.
Colombia is a pioneer in placing culture and creativity at the heart of its development model. Its comprehensive Orange Economy policy framework mainstreams culture and creativity across a number of policy agendas such as employment, inclusion, business development, foreign direct investment attraction and local development.
This report reviews Colombia’s policy framework, highlights progress in policy implementation, and provides evidence on the Orange Economy trends and economic footprint. A key focus is on Colombia’s push to foster creative districts as a means of local development as well as the current state of the financial ecosystem to support the creative economy in Colombia. Recommendations draw on international good practices that can better realise Colombia’s creative economy opportunities.
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